Add/modify/delete email accounts, adjust Spam filtering settings, set email forwarding, etc. Most email hosts will provide customers with an online control panel – make sure it will allow you to accomplish your goals in an efficient manner. Having to contact someone live at your email provider to make a simple change makes you dependent on third party schedules and priorities.

13. Large mailboxes and distributable storage
As Webmail and IMAP gain popularity and attachment sizes continue to grow, businesses need larger mailboxes to store more data on the Web. However, in many organizations, some employees need large mailboxes, some do not. We recommend looking for an email provider that offers a generous amount of storage space and allows you to upgrade on a per-user basis. This provides a cost-effective way to fulfill the needs of every type of email user within your company.

14. Documented API
If your business needs to integrate Webmail login and control panel functions with third party software applications, you will need to look for a provider that has a fully document Application Programming Interface (API). A documented API will allow you to seamlessly integrate the email functions with other Web service offerings.

15. Financial stability
When selecting an email provider, make sure the company is in a healthy financial position. Look for a provider that can display growth, profitability and positive cash flow. Most of the leading email providers are privately held, so most will not disclose detailed financials, but that should not stop them from providing general statements which for the most part, should tell you what you need to know.

16. Established clientele
Another way to determine the viability of your email host is to make sure they have a reputable customer base. Ask them who their customers are, and by all means, read their testimonials, case studies and press releases. These should provide you with good insight into what other fitness marketing agencies also used their services.